New Times

In recent times, the Australian music landscape has seen some great new emerging acts explode onto the scene, and some go unnoticed. It’s hard to understand why certain bands make it and some don’t. Is it the management? Financial backing? A desire for success? The constant opportunities? Or just pure luck? It’s crazy to see a band such as Tame Impala, who played for years as The Dee Dee Dums in the small bars of Fremantle. Only to change their name, get noticed, and take the world by storm. Recently they were playing on the main stage of the Coachella and Glastonbury festivals. This is the kind of thing that makes me smile - seeing local Perth lads achieving such greatness. Woo hoo!

Photo: Tame Impala performing at Coachella 2013 

It can be hard to pin down the turning point or defining moment that spells success for a band. In some cases acts are just purely overhyped, and of course this will always ends badly if they don’t have the talent and material to back up the hype. The media obviously play a big role in shaping the word on the street and can make or break fresh talent entering the scene. The marketing machine of the music industry has a lot to answer for and while they sometimes get it right, they often miss the real gems. Too many people are concerned with the bottom line, instead of the base line. Not me; music is my life. My aim in writing this blog is to disregard popular opinion and give it to you straight. What is really happening with emerging talent in this country? There will be much more to come on this subject. Luckily for the much talked about Tame Impala, their music and live show have risen above.